Privacy Policy

Last updated: 8 November 2025

1. Who We Are

NU.XA (“we”, “us”, “our”) is a digital consultancy based in Ireland that provides website strategy, optimisation, and digital growth consulting services.

Company name: NU.XA
Registered office: 3b Oliver Plunkett Road, Letterkenny, F92 K528, Ireland
Email: yan@nu-xa.com
Website: nu-xa.com

We are the Data Controller responsible for the personal information collected through this website and related campaigns.

2. Information We Collect

We may collect and process the following types of personal data:

a. Information You Provide

  • Name

  • Email address

  • Company name (optional)

  • Any details you submit through forms (e.g., “Book a Strategy”, “Contact”)

b. Automatically Collected Data

When you visit our website or landing pages, we may automatically collect:

  • IP address

  • Browser type, device, and operating system

  • Pages visited, time spent, and actions taken

  • Referring source (e.g., Google Ads, Meta Ads, LinkedIn, direct)

This helps us understand user behaviour and improve our website and advertising performance.

3. How We Use Your Information

We process your data only when we have a valid legal basis to do so:

Purpose Legal Basis
To respond to your enquiries or deliver requested services Contractual necessity
To improve and personalise your website experience Legitimate interest
To run and measure digital marketing campaigns Consent (via cookies and ad tracking)
To send updates or relevant communications Consent or legitimate interest
To comply with legal or regulatory obligations Legal obligation

We do not sell or rent personal data to any third parties.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enable website functionality

  • Analyse performance and usage

  • Personalise and measure marketing campaigns

Some analytics tools, such as Microsoft Clarity, may capture pseudonymised interaction data (e.g., clicks, scrolls, and navigation patterns) to help us improve user experience.

Where required by law, you’ll be asked to accept or reject cookies via our consent banner.

You can withdraw consent or change cookie preferences anytime via your browser settings or our banner.

5. Advertising & Analytics Partners

We work with advertising and analytics platforms such as:

  • Google Ads and Google Analytics

  • Meta (Facebook & Instagram)

  • LinkedIn Ads

  • Microsoft Clarity

  • Other marketing and analytics tools as needed

These partners may collect or receive certain information from your device via cookies, pixels, or similar technologies to:

  • Measure website and ad performance

  • Deliver more relevant ads

  • Conduct audience and conversion tracking

  • Optimise our campaigns

You can learn how to opt out or manage your preferences here:

Microsoft Clarity helps us understand how users interact with our website by recording anonymised session replays, click heatmaps, and scroll tracking.
Clarity automatically masks sensitive information and does not record personal data such as names, form inputs, or payment details.

We use Clarity solely to improve website usability and content performance.
Data collected through Clarity may be processed by Microsoft Corporation and stored on servers located in the EU or US in compliance with the EU–US Data Privacy Framework.

Clarity’s own privacy policy is available at https://privacy.microsoft.com/clarity.

As with all analytics tools, we use Microsoft Clarity only after you provide consent through our cookie banner. You can withdraw that consent at any time.

6. Data Retention

We keep your data only as long as necessary:

  • Contact form submissions: up to 24 months

  • Marketing communications: until you unsubscribe or withdraw consent

  • Analytics data: anonymised and retained for up to 26 months

After these periods, data is securely deleted or anonymised.

7. Data Sharing

We share data only when necessary:

  • With trusted service providers (e.g. hosting, analytics, CRM, and email platforms)

  • When required by law or to protect our rights

All partners are bound by GDPR-compliant data processing agreements.

8. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Delete your data (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request portability of your data

To exercise these rights, contact us at yan@nu-xa.com.
We’ll respond within 30 days.

If you believe your rights have been violated, you may contact the Data Protection Commission (DPC) at https://www.dataprotection.ie/.

9. Security

We take all reasonable technical and organisational steps to safeguard your data against unauthorised access, alteration, disclosure, or destruction.

However, no online system can guarantee absolute security.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements.
The most current version will always be available at:
https://www.nu-xa.com/privacy-policy