Privacy Policy
Last updated: 8 November 2025
1. Who We Are
NU.XA (“we”, “us”, “our”) is a digital consultancy based in Ireland that provides website strategy, optimisation, and digital growth consulting services.
Company name: NU.XA
Registered office: 3b Oliver Plunkett Road, Letterkenny, F92 K528, Ireland
Email: yan@nu-xa.com
Website: nu-xa.com
We are the Data Controller responsible for the personal information collected through this website and related campaigns.
2. Information We Collect
We may collect and process the following types of personal data:
a. Information You Provide
Name
Email address
Company name (optional)
Any details you submit through forms (e.g., “Book a Strategy”, “Contact”)
b. Automatically Collected Data
When you visit our website or landing pages, we may automatically collect:
IP address
Browser type, device, and operating system
Pages visited, time spent, and actions taken
Referring source (e.g., Google Ads, Meta Ads, LinkedIn, direct)
This helps us understand user behaviour and improve our website and advertising performance.
3. How We Use Your Information
We process your data only when we have a valid legal basis to do so:
| Purpose | Legal Basis |
|---|---|
| To respond to your enquiries or deliver requested services | Contractual necessity |
| To improve and personalise your website experience | Legitimate interest |
| To run and measure digital marketing campaigns | Consent (via cookies and ad tracking) |
| To send updates or relevant communications | Consent or legitimate interest |
| To comply with legal or regulatory obligations | Legal obligation |
We do not sell or rent personal data to any third parties.
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies to:
Enable website functionality
Analyse performance and usage
Personalise and measure marketing campaigns
Some analytics tools, such as Microsoft Clarity, may capture pseudonymised interaction data (e.g., clicks, scrolls, and navigation patterns) to help us improve user experience.
Where required by law, you’ll be asked to accept or reject cookies via our consent banner.
You can withdraw consent or change cookie preferences anytime via your browser settings or our banner.
5. Advertising & Analytics Partners
We work with advertising and analytics platforms such as:
Google Ads and Google Analytics
Meta (Facebook & Instagram)
LinkedIn Ads
Microsoft Clarity
Other marketing and analytics tools as needed
These partners may collect or receive certain information from your device via cookies, pixels, or similar technologies to:
Measure website and ad performance
Deliver more relevant ads
Conduct audience and conversion tracking
Optimise our campaigns
You can learn how to opt out or manage your preferences here:
Google Ads: https://adssettings.google.com/
Microsoft Clarity helps us understand how users interact with our website by recording anonymised session replays, click heatmaps, and scroll tracking.
Clarity automatically masks sensitive information and does not record personal data such as names, form inputs, or payment details.
We use Clarity solely to improve website usability and content performance.
Data collected through Clarity may be processed by Microsoft Corporation and stored on servers located in the EU or US in compliance with the EU–US Data Privacy Framework.
Clarity’s own privacy policy is available at https://privacy.microsoft.com/clarity.
As with all analytics tools, we use Microsoft Clarity only after you provide consent through our cookie banner. You can withdraw that consent at any time.
6. Data Retention
We keep your data only as long as necessary:
Contact form submissions: up to 24 months
Marketing communications: until you unsubscribe or withdraw consent
Analytics data: anonymised and retained for up to 26 months
After these periods, data is securely deleted or anonymised.
7. Data Sharing
We share data only when necessary:
With trusted service providers (e.g. hosting, analytics, CRM, and email platforms)
When required by law or to protect our rights
All partners are bound by GDPR-compliant data processing agreements.
8. Your Rights Under GDPR
You have the right to:
Access your personal data
Correct inaccurate or incomplete data
Delete your data (“right to be forgotten”)
Restrict or object to processing
Withdraw consent at any time
Request portability of your data
To exercise these rights, contact us at yan@nu-xa.com.
We’ll respond within 30 days.
If you believe your rights have been violated, you may contact the Data Protection Commission (DPC) at https://www.dataprotection.ie/.
9. Security
We take all reasonable technical and organisational steps to safeguard your data against unauthorised access, alteration, disclosure, or destruction.
However, no online system can guarantee absolute security.
10. Updates to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements.
The most current version will always be available at:
https://www.nu-xa.com/privacy-policy